The Field Read
The machine could retrieve the name. It could not retrieve a reason to choose it.
A field read. $2,500. Credited in full against The Assay™.
What it is
One subject. A single pass. Read by a person, not counted by a crawler.
Clean sessions against the open record: the material the machines actually read, and nothing the house supplied.
It shows the shape of the problem. Where the record breaks, and in whose language.
What it is not
Not a baseline. Never plotted against a later wave.
A field read cannot tell you the size of the problem. There is no frozen battery, no control set and no second reader, so there is no number to defend and none is offered. Anyone who dresses a single pass as a measurement is selling you a chart.
If the read finds something worth sizing, the instrument that sizes it is The Assay™, and the field read fee comes off it in full.
The methods note
Generated per read from six facts. Printed on the deliverable, every time, whether the finding flatters or not.
Battery
Written for the subject. Not frozen. Not reusable. Not versioned.
Passes
One.
Panel
The assistants named, with model versions and run dates.
Controls
None. Stated as a limit, not omitted.
Readers
One. No second reader. No blind scoring.
What it reports
The shape of the record. No score, no share, no delta.
What arrives
- A written read of what the machines say about the subject, and in whose words.
- The sentences the category currently owns: the ones a buyer is handed instead of yours.
- Where the open record contradicts itself, is out of date, or was written by someone who does not work for you.
- The methods note above, and the run log: every prompt and every answer, yours permanently.
- One conversation about it. No deck.
What it costs
$2,500. Half at commencement, half on delivery.
Credited in full against The Assay™ within ninety days. The credit is printed, not negotiated, and it is the same for everyone.
The list price is the price. There is no second price in the market and no discount by another name.
The firewall
Measurement and authorship are separate invoices, always.
Editorial is never priced before the measurement exists.
A client can buy the measurement indefinitely without commissioning a word of editorial. The referee is never for sale. The advocate is.
The practice publishes its no-action rate annually: the share of reads that conclude the record does not need rebuilding. A firm that never finds nothing is not measuring.
Who this is for
A house that suspects it is being described by someone else.
A brand that keeps appearing in the answer and keeps losing the sale. A holder that wants to know what the record says before the price is set.
Who it is not for: anyone who wants a dashboard, a share-of-voice chart, or a number to put in a deck next week. Those exist elsewhere and cost less.
Begin
Name. Company. The one decision you want measured.
The question a buyer types when they have not yet chosen you.
Nothing else. Intake is the practice’s: no engagement is committed until capacity is confirmed.